About us

Our Commitment to Ethical Luxury

IFRA + EU Cosmetic Regulation Compliant

Formulations fully comply with IFRA standards and European Regulation 1223/2009, ensuring safety and excellence.

Ethical & Cruelty-Free

No animal testing. No animal-derived ingredients. A commitment to clean, conscious beauty.

Clean & Conscious Formulation

All fragrances are free from CMR substances, parabens, phthalates, PEGs, silicones, and phenoxyethanol.

Sustainable & Responsible Production

Favours recycled packaging materials. No CMR substance. Fulfil the Good Manufacturing Practices ISO 22716 (GMP).

Tracing the Fragrant Heritage

A Journey through the Perfume History of Grasse, France.

Nestled in the picturesque landscape of Grasse, Provence-Alpes-Côte-d’Azur, France holds a captivating history of perfume, that spans centuries. Renowned as the world’s perfume capital, this enchanting town has cultivated fragrant blooms like jasmine, roses, and lavender for generations. The perfume legacy of Grasse dates back to the 16th century, when it became a hub for leather glove makers, who infused their creations with scents to mask the unpleasant oral scents of the tanning process. This marked the beginning of a remarkable journey that transformed Grasse into a thriving center for perfume craftsmanship, an art form that continues to flourish today.

IVARÉ LUXE HOLDINGS LTD - The Pinnacle of Perfumery

Founded in London, IVARÉLUXE HOLDINGS LTD is a house of olfactory excellence, where the art of perfumery is celebrated through the mastery of fragrance creation. We blend tradition, innovation, and unparalleled craftsmanship to create compositions that capture the essence of true elegance.

Luxury with a Conscience

True luxury goes beyond the bottle. We are committed to ethical craftsmanship, sourcing the finest, sustainably harvested ingredients, and using eco-friendly, recyclable packaging. Our approach to luxury is pure, mindful, and deeply respectful of the world around us.

A Commitment to Ethical, Clean & Sustainable Luxury

At IVARÉ LUXE, luxury is not just a promise, it’s a standard. We believe in creating more than just fragrances; we create legacies. Each bottle is a work of art, crafted to evoke memories, ignite passion, and inspire the soul.