British Craftsmanship, Contemporary French Luxury

Fragrances crafted with French fragrance oils, embodying the bold, contemporary spirit of London.

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The Pinnacle of French Perfumery

An ode to pure French artistry, blending tradition with innovation for a truly luxurious scent experience.

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Pure Perfume Oils Crafted in Traditional Methods

Blending the ancient art of Attar-making from the Middle East and India with French perfumery, creating an experience of elegance and luxury.

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The Art of Perfumery – Crafted for the Discerning Few

IVARÉ LUXE HOLDINGS LTD is a sanctuary for connoisseurs of luxury. From the bold, modern spirit of IVARÉ LONDON to the refined mastery of LUXE FRANCE, and the pure, artisanal heritage of ZAHRAT, each fragrance is a tribute to the art of perfumery.

Every bottle captures the essence of craftsmanship, blending the rarest, most precious ingredients to evoke profound, unforgettable experiences. It’s not just a perfume, it’s a signature, a statement, and a work of olfactory art.

Discover the legacy, the artistry, and the passion behind every fragrance.

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Rooted in Heritage

Rooted in Heritage

Each fragrance originates from perfumery’s sacred grounds of Grasse, Kannauj, and beyond. We honour centuries-old techniques passed down through generations of master perfumers.

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02

Crafted with Purpose

Crafted with Purpose

We source rare flowers, herbs, and spices not for indulgence alone, but to evoke emotion, tell stories, and awaken memory through fragrance.

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03

Green by Design

Green by Design

Our perfumes leave a light footprint vegan-certified, cruelty-free, and consciously composed to respect nature without compromising luxury.

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04

Luxury Without Boundaries

Luxury Without Boundaries

We believe in universal appeal. Our fragrances transcend gender, age, and geography, designed for every soul that dares to feel deeply.

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Tracing the Fragrant Heritage

A Journey through the Perfume History of Grasse, France.

Nestled in the picturesque landscape of Grasse, Provence-Alpes-Côte-d'Azur, France holds a captivating history of perfume, that spans centuries. Renowned as the world’s perfume capital, this enchanting town has cultivated fragrant blooms like jasmine, roses, and lavender for generations. The perfume legacy of Grasse dates back to the 16th century, when it became a hub for leather glove makers, who infused their creations with scents to mask the unpleasant oral scents of the tanning process. This marked the beginning of a remarkable journey that transformed Grasse into a thriving center for perfume craftsmanship, an art form that continues to flourish today.

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Our Commitment to Ethical Luxury

IFRA + EU Cosmetic Regulation Compliant

Formulations fully comply with IFRA standards and European Regulation 1223/2009, ensuring safety and excellence.

Ethical & Cruelty-Free

No animal testing. No animal-derived ingredients. A commitment to clean, conscious beauty.

Clean & Conscious Formulation

All fragrances are free from CMR substances, parabens, phthalates, PEGs, silicones, and phenoxyethanol.

Sustainable & Responsible Production

Favours recycled packaging materials. No CMR substance. Fulfil the Good Manufacturing Practices ISO 22716 (GMP).

Our World of Perfumery

UK Office
UK Office

  • 124, City Road,
    London EC1V 2NX,
    United Kingdom

France Perfumery
France Perfumery

  • 660, Allée des Parfums,
    06530 Saint-Cézaire-sur-Siagne,
    France.

Pure Perfume Oil Distillery
Pure Perfume Oil Distillery